Back to Projects ID+CMF Design(Team Lead)/2025

NOTE 60 Series

As lead designer and product line ID representative, I led the 60 series' aesthetic competitiveness, leading a 7-member ID/CMF team through concept design, technical evaluation and three product iterations. I delivered the industry-first AI invisible lighting effect, ensured premium CMF execution based on global feedback, with Note 60 Ultra winning 2026 Reddot & iF Awards and Note 60 Pro the 2026 Muse Award.

NOTE 60 series phone lineup
NOTE 60 Target Group board
NOTE 60 Target Market board
NOTE 60 Design Process board
NOTE 60 Design Strategy board
NOTE 60 Branding Strategy board
NOTE 60 Pro Suit Up board
NOTE 60 USP Selling Point board
NOTE 60 Pro and Digital board
NOTE 60 Pro color Suit Up board
NOTE 60 Ultra Pininfarina board
NOTE 60 Ultra color stories board
Design Partner

F irst collaborate with Pininfarina

Infinix Partners with Legendary Design Partner Pininfarina for the First Time

Infinix 首次携手传奇设计伙伴 Pininfarina

Where Pininfarina's legendary aesthetics meet innovation, defining power, precision, and bold new colors beyond.