Royal College of Art (London)
Major: Design Products (MA)
Major: Design Products (MA)
Major: Product Design (BA)
As lead designer and product line ID representative, I led the 60 series' aesthetic competitiveness, leading a 7-member ID/CMF team through concept design, technical evaluation and three product iterations. I delivered the industry-first AI invisible lighting effect, ensured premium CMF execution based on global feedback, with Note 60 Ultra winning 2026 Reddot & iF Awards and Note 60 Pro the 2026 Muse Award.
I served as the Team lead designer. Led a 3-member ID/CMF team driving the full project cycle from workshop design to pre-production. Completed a major ID design language iteration for the ZERO series, led new process tech research & prototyping, and pushed for new ID form implementation evaluation from architecture and resource perspectives.
As lead project designer, I independently delivered end-to-end ID+CMF development from concept to trial production. I implemented key processes including LMC, CMF planning and prototyping, coordinated cross-functional teams (product, stack, structure, imaging, quality and procurement), collaborated with WGSN on marketing color co-branding, and led the E-Color-Shift 2.0 concept phone design unveiled at MWC 2024.
As lead designer, I independently delivered end-to-end ID + CMF design, followed mass-production implementation & optimization, and liaised with cross-functional teams (product, stacking, imaging, quality, procurement). Launched with strong market feedback: 4.7/5 appearance score on India's FK, outperforming rivals. “Roman Green” CMF repositioned the series and attracted female users. Shortlisted for 2023 IF Design Award and won 2023 EPDA Award.
Served as lead ID designer, delivering end-to-end ID design, detail optimization, post-launch follow-up, and CMF/prototyping support. Liaised with cross-functional teams (stacking, mechanical, process, imaging, quality, procurement) to push limits while minimizing impact on ID design.
Responsible for detail optimization and post-launch follow-up. Collaborated with mechanical/technical engineers to refine assembly standards for premium finish; innovatively proposed combined process stacking to boost refinement while controlling cost and yield in mass production.
Phone case design, and produced 1 invention patent and 2 utility model patents. From a user demand for portable one-hand grip, I identified a design approach distinct from market-available protective cases.
I supported the electronics product team in prototyping concepts, creating launch graphics for their new bidet & hand dryer line, and conducting group research.