Back to Projects ID+CMF Design（Project Lead）/2024

ZERO40 5G

I served as the lead designer for the series. I led a 3-member design team to oversee the entire process from workshop design to pre-production. Besides independently completing the end-to-end ID + CMF design for this ZERO40 5G project, I was also responsible for ensuring the implementation of key processes (LMC) for the ZERO40 4G project and participated in CMF planning and sample-making. On behalf of the ID module, I coordinated with WGSN for the co-branding planning of marketing colors. I took the lead in designing the E-Color-Shift 2.0 technology concept device, which was launched at the 2024 MWC.